Turn how your brand sounds into a brand voice guide you can actually use.

Answer a few questions about your brand and we'll generate a clear, shareable brand voice guide — your tone of voice, the language rules, and real example copy your team (and your AI tools) can write from.

How it works

Describe your brand

Name, what you sell, who it's for. Paste your site and we'll pre-fill the rest.

Set the voice

Pick your tone and tune the language dimensions — with live examples in your words.

Generate & use it

Get a saved guide with a shareable link, ready-made AI prompts, and examples.

What you walk away with

✓

A brand-voice guide — saved at its own link, with do/don't rules, tone, and example copy you can hand to writers or drop into ChatGPT, Claude or Gemini.

✓

A content checker — paste any text, page or CSV and score how on-brand it is against your guide, with line-by-line fixes.

Create free account

Free to start. A free account saves every guide, lets you pick up where you left off, and unlocks higher limits — generating the full guide and bulk checks use credits.

Not sure what to pick? Start here

Four short guides covering the vocabulary behind the survey — what the voice types are, what each tone sounds like written out, and what the two checkers measure once your guide exists.

Brand voice types The two registers, the nine tones inside them, and the ten language dimensions that separate two brands using the same one. Tone of voice examples One product line written thirty ways — every dimension at both extremes, plus one brand handling four awkward situations. Brand voice audit How copy you have already published gets scored against the voice you chose, and what the A–E bands mean. Brand compliance checker The fifteen claim rules — guarantees, superlatives, health, green, price — and how a flag becomes a verdict.

More guides·What the generator makes·Brand voice analyzer·Brand voice adjectives·Tone of voice generator·What is brand compliance?·Marketing claims compliance

⚠️ Local file detected. This app must be hosted on a web server to call the AI API. Upload both files to your cPanel public_html folder, then open via your domain URL.

Step 1 of 3 — Brand basics

Tell us about your brand

Brand name

Is this a product or a service?

Product or service

Target audience

Brand language

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Brand website (optional — helps Claude understand your existing voice)

Industry (pre-filled from database when available — always editable)

Step 2 of 3 — Tone & style

Overall register

Start by choosing whether your brand is formal or informal.

Specific tone

Pick up to 2 tones within your register. Each card shows what that tone sounds like in practice.

Works with either register

Language dimensions

Move each slider — examples update instantly using your product.

Step 3 of 3 — Review & generate

Your brand profile

You're ready — pick what to do with this profile:

Generate guide builds your full brand-voice guide (saved to a shareable link, with example copy and ready-to-paste AI prompts).

Evaluate content scores existing text, a page, or a CSV against this voice and shows what to fix.

Results