Audit your whole product catalog in one run

Why product copy is worth auditing

Blog posts get read once; product descriptions carry your legal exposure at scale. The compliance ruleset’s most-triggered categories are exactly the phrases catalog copy is full of:

• Price claims — “from €9.99”, “lowest price”, “was/now” framing
• Guarantees — “money-back”, “guaranteed results”, warranty language
• Ingredients & free-from — “chemical-free”, “hypoallergenic”, “organic”, allergen-adjacent wording
• Environmental claims — “eco-friendly”, “100% recyclable”, “sustainable”
• Superlatives & comparisons — “the best”, “#1”, named-competitor claims
• Discounts & urgency — “today only”, “last chance”, strike-through pricing copy

The same CSV can also be scored against your brand voice guide — same upload, different question: not “can we say this?” but “does this sound like us?”.

The five-step audit

1. Export your catalog to CSV

   Platform	Where	Columns to keep
   Shopify	Admin → Products → Export → CSV	Title, Body (HTML)
   WooCommerce	Products → All Products → Export	Name, Short description, Description
   Magento / Adobe Commerce	System → Data Transfer → Export → Products	name, short_description, description
   Wix Stores	Dashboard → Products → Export	name, description
   Anything else	Any product export that produces a CSV	The name + description columns

   You don’t need to delete the other columns — the next step handles that.

2. Choose the check

   Claims & compliance reviews legal and platform risk — no setup needed, works on any catalog. Evaluate scores each row against your brand voice; it needs a brand voice guide for your domain first. Many teams run both on the same file.

3. Upload and pick the copy columns

   The column picker reads your file and pre-ticks the columns that contain prose, showing real values from each — IDs, URLs, prices and dates stay unticked. Tick up to 8 columns; title + description is the usual pick. Your selection is remembered for that export shape, so a weekly re-run needs no re-ticking.

   Descriptions exported as HTML are read as text. Light markup is fine, but each row is scored on its first 500 characters — if your descriptions are mostly tags, strip them first (a spreadsheet find-and-replace on <*> works).

4. Set the row count and run

   Pricing is per 25 rows, and a batch that fails is refunded automatically — you only pay for rows that were actually scored.

   Rows	Credits	Notes
   25	1	The smallest paid unit
   100	4	Largest single compliance run
   500	20	Largest single brand voice run — one stitched report

   A brand voice evaluation covers up to 500 rows per run; a compliance review covers up to 100 rows per run — for a bigger catalog, run it in passes (sort the export so each pass is a stable slice, e.g. by product ID).

5. Read, fix, re-run

   Every row gets its own score and flags, and the report says explicitly if any rows are missing (they’re the refunded ones). From there:

   • Refresh content — brand voice reports offer on-voice rewrites of the rows that scored 75 or below, worst first, shown beside the original so you copy what you want.
   • Per-flag fixes — compliance flags each come with a defensible rewrite of the risky phrase.
   • Download CSV — the row scores export back out for whoever owns the catalog.

Running audits for clients?

Team workspaces let an agency run this across a book of accounts: seats share one credit balance, work is grouped per client, seats can be restricted to their assigned clients, and each client can carry a soft credit budget — so a 500-row catalog audit for one client can’t quietly consume another’s retainer. See team workspaces in the help guide.