Why use this tool?

Every step in this tool replaces something agencies, freelancers and law firms bill real money for — but money is rarely what stops a content programme. Turnaround is. Below: the time comparison first, then the honest line-by-line on cost, including the parts where a human is still the right answer.

The comparison that usually matters more: turnaround

“Turnaround” here is elapsed time from asking to having the answer in hand, not hours worked. That is deliberate: a two-hour task sitting in a queue for nine days costs the schedule nine days. Ranges are typical of mid-2026 agency and in-house review cycles and vary widely by sector and how busy the reviewer is.

Step	Typical turnaround	Here
Brand voice guideWorkshop, drafting, revisions, sign-off	2–6 weeks	~10 minutes
Voice audit of existing contentReading a sample and writing it up	1–2 weeks	Minutes
Pre-publication claims check, 10 piecesTime in the legal or regulatory queue	1–8 weeks	Under a minute, then a shorter human review
Catalogue check, 500 productsReading every description against the rules	Weeks — or never attempted	One run
Rewriting flagged copyBack to the writer, then back round again	3–10 days	Minutes, beside the original

The round trip is the real cost. On a large-brand content programme, ten pieces commonly take about 108 business days end to end — and roughly 71 of those are spent waiting for brand and regulatory review rather than producing anything. A single feedback round on v1 often runs 40 business days and drags the whole implement-and-re-approve tail behind it, around 64 days in total.

Most of what comes back in that round is tone, unsubstantiated claims and banned phrasing — all three checkable before the copy is ever sent. Convert that correction round into a confirmation and the cycle loses the bulk of those 64 days. That is the saving worth quoting, and it is worth being precise about what it is not: the approval itself does not go away, and neither does a reviewer who wants a different story. What goes away is iterations.

Whether you realise the full saving depends on something outside the tool: the brand team agreeing that a pre-screened piece gets a faster lane. Without that, you get better copy on the same calendar. The way of working covers how to set that up, and what to write down so the second cycle is faster than the first.

Step by step: typical market cost vs tool cost

Ranges are typical mid-2026 rates for EU / UK / AU small-to-mid agencies and senior freelancers. They’re broad on purpose — see the notes under each line and the disclaimer at the bottom.

Deliverable	Agency / freelancer	Typical turnaround	This tool
Voice audit & discovery Reading your existing content, workshops or interviews, positioning your voice on defined dimensions	€1,500 – €5,000	1–3 weeks	Free ~2 minutes
Brand voice guide Documented tone of voice: dimensions, vocabulary, do/don’t examples, usage guidance your whole team can follow	€3,000 – €15,000+	3–6 weeks	€25 ~10 minutes
Custom AI writing prompt A consultant translating your guidelines into a tested system prompt for ChatGPT, Claude or Gemini	€300 – €800 (half-day)	Days	€5 instant
Content review against guidelines A senior editor or brand guardian checking one article, page or campaign asset against the voice guide (€60–€120/hour)	€100 – €250 per piece	1–3 days	€5 per piece ~1 minute
Bulk content audit Scoring an existing content set (e.g. 100 product pages) for voice consistency	€2,500 – €10,000	2–6 weeks	€5 per 25 rows €20 for 100 rows
Marketing claims pre-screen First-pass review of copy for risky claims, superlatives and guarantees before it goes to legal (€200–€400/hour at a law firm)	€300 – €800 per piece	Days–weeks	€5 per piece ~1 minute

Tool prices are the live rates from the pricing page (1 credit = €5, VAT-inclusive, credits valid for 365 days from purchase). Failed runs are auto-refunded.

A worked example: one brand, one launch quarter

Say you’re taking one brand through a quarter: document the voice, brief the team and AI tools, then QA twenty pieces of launch content for voice and claims before they ship.

Agency & freelancer route

Voice discovery & workshops — €1,500–€5,000
Voice guide written & designed — €3,000–€15,000
20 content reviews — €2,000–€5,000
20 claims pre-screens — €6,000–€16,000

€12,500 – €41,000 6–12 weeks elapsed, several vendors

With this tool

Voice analysis — free
Brand voice guide — 5 credits
AI platform prompt — 1 credit
20 evaluations — 20 credits
20 compliance checks — 20 credits

46 credits ≈ €209 (Project pack, 57 credits) Same day, with 11 credits left over

Even if you keep humans in the loop for final sign-off — and for high-risk claims you should — running the tool first means your reviewers see pre-screened, on-voice drafts. Fewer review cycles is where the real saving is, whichever column you sit in.

What the price comparison doesn’t show

Consistency you can measure. Human review of “is this on-brand?” varies by reviewer and by day. The tool’s tone scoring is deterministic — the same text against the same profile always gets the same score — so it works as a repeatable quality gate, not an opinion (see how to read an evaluation report).
Evidence, not vibes. Compliance reports show the exact quote, the rule category, the market and a suggested fix — plus a coverage grid of everything that was checked and passed. That’s a paper trail you can put in front of a stakeholder (see how to read a compliance report).
It scales sideways. The twentieth check costs the same €5 as the first. Agencies price repetition linearly; software doesn’t.
It’s always available. Content ships on Friday afternoon. A €5 pre-screen at 16:45 beats a Monday-morning agency slot.
Your approvals compound. The approved-claims register and content library mean the tool gets more tuned to your brand with use — signed-off claims stop resurfacing as flags, and scoring can track what you actually publish.

When an agency is still the right call

This tool documents, applies and polices a brand voice. Some jobs are genuinely different work:

Inventing the brand. Naming, positioning strategy, visual identity, a full rebrand — that’s creative strategy, not voice documentation. Hire the agency; then use this tool to codify and enforce what they create.
Legal sign-off on high-risk claims. Health, financial and environmental claims in regulated markets need a qualified professional’s judgement. The compliance checker is the pre-screen that makes their hours count, not a replacement for them.
Flagship creative. The campaign line that defines a year deserves human craft. Use the tool to keep the other 95% of your output consistent with it.

Most of our users are agencies and freelancers themselves — they use the tool to deliver voice guides and content QA to their own clients faster, not to compete with them.

Start a free analysis → See pricing How the tool works

Agency, freelancer and legal-review figures are indicative mid-2026 market ranges for small-to-mid EU / UK / AU providers, compiled from published rate cards and industry surveys; your quotes will vary by market, scope and provider. Tool prices are the live rates on the pricing page. The Claims & Compliance Checker is an automated drafting aid, not legal advice.