I lead global search strategy at Reckitt — one of the world’s largest consumer health and hygiene companies — overseeing SEO, PPC, and content operations across 800+ websites, 50 countries, and 20+ languages for brands including Dettol, Nurofen, Strepsils, and Durex.
With over 18 years in digital marketing, I’ve built my career at the intersection of search, technology, and large-scale organisational change. My focus has shifted from traditional SEO into AI discoverability and Generative Engine Optimisation (GEO) — helping global brands stay visible and competitive as search fundamentally transforms.
What I did at Reckitt:
I own the end-to-end search ecosystem across a complex multi-brand portfolio — from technical SEO and structured data strategy to Google Ads spend optimisation, content governance, and AI-enabled workflow design. I build the frameworks, tools, and capabilities that allow global and local teams to execute search at scale, compliantly and consistently.
Some highlights from my time there:
📈 Drove +150% organic traffic growth for key brands in 2023
🔁 Reduced migration traffic loss from 95% to 5% through AI-assisted processes
💰 Delivered 15–20% PPC cost efficiencies annually across tens of millions in spend
🏗️ Cut external agency costs by millions through in-house tooling and automated reporting
🌍 Led global Search and AI training across 50+ markets
Where I specialise:
My expertise spans enterprise SEO and GEO, AI discoverability and search transformation, technical SEO and structured data, global content governance, AI-enabled content workflows, PPC strategy and optimisation, agency governance, global-to-local operating models, and change management and capability building.
How I worked:
I was a builder at heart ❤️ — I created tools, processes, and programmes that scaled. I guided the creation of GenAI-powered tools for content briefing and SEO auditing, built analytics dashboards that democratised data across the organisation, and designed governance frameworks that balanced central standards with local market needs. I was also passionate about responsible AI adoption — embedding ethics, compliance awareness, and cybersecurity guardrails into how teams worked with generative tools.
If you work in search, content, digital transformation, or AI adoption at scale, I’d love to connect 🤝