Data visualisation is key for marketers who are looking to tell a better story about what they are doing that…
Continue ReadingMaximising Global SEO Performance – Pubcon 2019
International SEO is often done badly as people just rely on Google Translate and don’t consider how they should localise…
Continue ReadingWorst Presentation Ideas – TIO 2018
Gerry one of the organisers floated the idea of highlighting what things folks should stop doing in presentations. I took…
Continue ReadingKeywords and content for global SEO – International Search Summit – London 2019
Two of the fundamentals of international search success are keywords and content localisation. Get these right and you’ll be well…
Continue ReadingBetter seo reporting and winning over stakeholders
What I have learnt over the last 12+ years of doing SEO inhouse and in agencies I shared today at…
Continue ReadingLearning from ASO testing at scale
This deck was presented at App Promotion Summit London 2018 covering the topic of what I’ve learnt over the past…
Continue ReadingSEMRush Live Audit – September 2017
Craig Campbell hosted my Live Site Audit session on Thursday 21st September where I used SEMRush to audit 3 sites…
Continue ReadingMobile SEO – Rise of mobile first
On Wednesday 5th July I spoke at App Promotion Summit Masterclass on the topic of Mobile SEO. I spoke on…
Continue ReadingAutomate or DIE! Search Elite 2017
The presentation is not about set and forget SEO activities, but about being more efficient as there a lot of…
Continue ReadingBetter measurement of content marketing
This Digital Olympus presentation was done based on some feedback and updates to my previous SEO Camp presentation on Measuring…
Continue Reading