Skip to content

David Iwanow

Over 18 years of Global Experience in Digital Marketing & Search
  • About
  • Interviews
  • Contact
  • Services
  • Engagement Models
  • RFP Consulting
    • SEO Agency Pitches
    • Agencies winning Global RFPs
  • Training
Data Visualization – Tracking & Reporting Automation – SMXL Milan

Data Visualization – Tracking & Reporting Automation – SMXL Milan

Data visualisation is key for marketers who are looking to tell a better story about what they are doing that…

Continue Reading
Maximising Global SEO Performance – Pubcon 2019

Maximising Global SEO Performance – Pubcon 2019

International SEO is often done badly as people just rely on Google Translate and don’t consider how they should localise…

Continue Reading
Worst Presentation Ideas – TIO 2018

Worst Presentation Ideas – TIO 2018

Gerry one of the organisers floated the idea of highlighting what things folks should stop doing in presentations. I took…

Continue Reading
Keywords and content for global SEO – International Search Summit – London 2019

Keywords and content for global SEO – International Search Summit – London 2019

Two of the fundamentals of international search success are keywords and content localisation. Get these right and you’ll be well…

Continue Reading
Better seo reporting and winning over stakeholders

Better seo reporting and winning over stakeholders

What I have learnt over the last 12+ years of doing SEO inhouse and in agencies I shared today at…

Continue Reading
Learning from ASO testing at scale

Learning from ASO testing at scale

This deck was presented at App Promotion Summit London 2018 covering the topic of what I’ve learnt over the past…

Continue Reading
SEMRush Live Audit – September 2017

SEMRush Live Audit – September 2017

Craig Campbell hosted my Live Site Audit session on Thursday 21st September where I used SEMRush to audit 3 sites…

Continue Reading
Mobile SEO – Rise of mobile first

Mobile SEO – Rise of mobile first

On Wednesday 5th July I spoke at App Promotion Summit Masterclass on the topic of Mobile SEO. I spoke on…

Continue Reading
Automate or DIE! Search Elite 2017

Automate or DIE! Search Elite 2017

The presentation is not about set and forget SEO activities, but about being more efficient as there a lot of…

Continue Reading
Better measurement of content marketing

Better measurement of content marketing

This Digital Olympus presentation was done based on some feedback and updates to my previous SEO Camp presentation on Measuring…

Continue Reading

Posts pagination

1 2 … 48

About David

David Iwanow is a global digital marketing leader with over 18 years of experience spanning SEO, ASO, paid search, and digital strategy. He co-authored Google Advertising Tools 2nd Edition with O’Reilly and holds a Business Marketing Degree from James Cook University. Over the last 2 years he has been active in AI theory and being hands on to deliver faster and better.

His career has taken him from Melbourne to Amsterdam, London, and beyond — leading SEO and search functions at Marktplaats (eBay Classifieds), Schibsted as Global SEO Manager across 22 classified platforms, Danone overseeing 379 digital properties, and Reckitt as Head of Search for 800+ websites spanning brands including Dettol, Durex, Finish, Nurofen, and Strepsils.

In 2025 he started The Lost Agency started to bring enterprise-grade search strategy to clients as an independent consultant. Understanding the end to end solutions can ensure success for your projects.

David is a passionate advocate for the search marketing community through conferences, events, and interviews with industry leaders.

Key Industry Topics
adsense advice Adwords android apple articles bing cloud conferences content marketing display ads doodle ecommerce Email facebook google Google Apps government guides interview link building linkedin local seo maps marketing microsoft mobile news presentations Public Relations research retail review search industry seo campaigns Social Media solutions technology twitter Web Analytics web design web marketing webmasters Yahoo youtube
Brand Voice Survey
Burnout Survey
Cookie Policy