Craig Campbell hosted my Live Site Audit session on Thursday 21st September where I used SEMRush to audit 3 sites in detail and covered 10 items all sites need to consider.
- Live Site Audit – Sep 2017
- Who am I? I’ve been doing SEO for over 10 years having spent a mixture of time inhouse and within several digital agencies but in July 2017 I joined Schibsted Media Group as SEO Manager, Global Deployments
- Retail Finance Classifieds B2C Brands I’ve worked on? There have been lots of amazing brands over the last 10 years
- Join my team we are hiring! 22 countries with 7300 employees and growing rapidly.
- Live Audit Who are we featuring this webinar? 1. Last Night of Freedom 2. Male Basics 3. Webopedia 4. Top 10 List of Fixes
- Audit score shows opportunity
- Not all web pages are indexable
- Competitors seo landscape
- Duplicate pages should be fixed
- Duplicate versions of website
- Site statistics overview
- Sites with links to HTTP content
- Targeting too many keywords
- Optimise for featured snippets
- Review current backlinks quality
- Audit score shows opportunity
- Crawling issues were flagged
- Competitors seo landscape
- Category pages are NoIndexed
- Adjust priority scores in Sitemaps
- Kill off Magento demo store
- Review if Title & H1 match
- Audit score shows opportunity
- Not all web pages are indexable
- Competitors seo landscape
- Split up XML Sitemaps
- Move website to HTTPs
- Improve internal links to content
- Top 10 itemsThese are things you need to consider fixing
- Review mobile load times
- Implement Open Graph tags
- Resolve additional redirect hops
- Move entire website to HTTPs
- Remove tracking parameters
- Ensure page titles match content
- Implement more structured data
- Internal links point to HTTP
- Ensure sites use Hreflang tags
- Do you need notifications?
- Do you need to show pop-ups?
- Question time….Ask me anything on seo….
- Thank You!
