SEMRush Toolbox – Traffic Jet

Webinar presented on the 21st May 2020 on the new SEMrush Traffic Jet platform

1. SEMRush Toolbox – Traffic Jet 21st May 2020
2. Who am I? 2 Some of the various industries I’ve worked with over the last 13+ years
3. Global search & traffic manager Danone – Specialised Nutrition
4. Who suits this best? Who should be exploring Traffic Jet?
5. Time poor marketers & small clients 5 Source: https://www.flickr.com/photos/peronimo/15124270228/in
6. Less so those comfortable running Google Ads directly
7. Launch a campaign Setup in a few minutes
8. Campaign setup – campaign info
9. Campaign setup – campaign info targeting
10. Where possible do city level targeting
11. Campaign setup – campaign info budget
12. How much should I spend?
13. Campaign setup – campaign info comments
14. Use comments to start simple with search only then GDN
15. Campaign setup – creatives
16. Campaign setup – creatives
17. Run at least 2- 3 variations
18. Campaign setup – FB + analytics integration
19. Campaign setup – billing details
20. Campaign reviewed and approved after 24-48 hours
21. 21 Takes around 2 weeks to build a traffic profile
22. Campaign reporting – dashboard
23. Campaign reporting – dashboard
24. Google analytics insights
25. Campaign management – billing transactions
26. David Iwanow Facebook.com/Davidiwanow Twitter @Davidiwanow
27. Thank you!