comScore European Engagement

comScore released their March overview report for Internet usage in Europe showing 363.7 million unique users were online for an average of 26 hours per person.

comScore LogocomScore released their March overview report for Internet usage in Europe showing 363.7 million unique users were online for an average of 26 hours per person.  Germany continues to lead the Internet usage with around 13.5% of total unique visitors over the age of 15 and includes access from home and work locations, with Europe accounting for around 26% of total worldwide unique users.

Location Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
World-Wide 1,350,539 23.1 2,094
Europe 363,697 26.0 2,678
Germany 49,729 23.4 2,643
Russian Federation 47,417 22.8 2,532
France 42,251 27.5 2,644
United Kingdom 36,244 33.0 2,953
Italy 22,981 17.9 1,688
Turkey 22,768 29.4 3,098
Spain 21,317 26.3 2,404
Poland 18,192 25.9 2,976
Netherlands 11,953 34.4 3,515
Sweden 6,138 25.0 2,369
Belgium 5,903 19.7 2,016
Austria 4,654 13.8 1,456
Switzerland 4,646 18.4 1,794
Portugal 4,099 20.2 1,878
Denmark 3,638 20.8 2,138
Finland 3,336 24.7 2,359
Norway 3,212 25.1 2,019
Ireland 2,048 18.8 1,720

Top Websites in Europe

In Europe Google’s portfolio of websites continues to stay ahead of Microsoft and Facebook but has a lower time spent per visitor meaning less potential engagement and declining advertiser revenue. The website with the highest engagement was Russian social networking site VKontakte with visitors spending an average of 6.8 hours over the month of March, followed by Mail.ru Group with 5.16 hours far ahead of Facebook with only 4.8 hours. ¬†The good news for advertisers and agencies is that Facebook accounted for 11.3% of all pages viewed during March but also means that filling Facebook ad inventory may soon become an issue if it continues to grow.

Google Sites 330,328 94,752 180.9
Microsoft Sites 272,840 28,394 197.7
Facebook.com 234,635 109,921 285.7
Wikimedia Foundation Sites 156,913 2,222 11.8
Yahoo! Sites 144,220 9,914 74.1
eBay 107,065 14,648 60.7
Amazon Sites 88,685 2,612 16.1
Mail.ru Group 72,213 31,381 310.0
BitTorrent Network 72,191 23 0.1
The Mozilla Organization 70,906 438 5.8
VEVO 69,108 614 10.6
AOL, Inc. 67,676 1,851 30.6
Apple Inc. 66,675 522 5.2
Glam Media 62,543 848 9.7
Ask Network 62,038 624 4.4
Axel Springer AG 58,750 1,810 16.2
Adobe Sites 57,403 278 2.9
CBS Interactive 56,508 597 8.8
Yandex Sites 54,206 7,849 69.1
Dailymotion.com 53,672 771 14.3
WordPress 50,666 501 6.2
Viacom Digital 48,655 491 11.3
VKontakte 46,059 33,123 405.1
NetShelter Technology Media 44,447 466 6.1
Orange Sites 41,903 5,361 65.2
Deutsche Telekom 39,500 2,597 37.7
Skype 37,890 146 48.8
Technorati Media 37,313 202 3.5
BBC Sites 35,269 1,519 37.7
Schibsted (Anuntis-Infojobs-20minutos) 34,021 5,548 79.4

Source: ComScore March 2011