Google Analytics goes Enterprise

Here some of the benefits to using the new ga.js code.

  • Faster, smaller source file
  • Automatic detection of HTTPS
  • Increased namespace safety
  • More convenient set up for tracking e-commerce transactions
  • More customizable code for interactive Ajax-based sites
  • Ability to take advantage of the most up-to-date tracking functionality as it is added to Google Analytics
  • Advanced Segmentation Reports
  • New GUI for report center
  • Custom Segmentation

The only downside is that filters can still only be applied for new data, and old data cannot be reprocessed.