Skittles Campaign – Marketing Mag Blog covers this post in detail, this blog posts covers my overall review of the their campaign.
Skittles.com has gone through the following social media in this campaign: Twitter, Facebook, Wikipedia, Youtube, Flickr
The interesting thing is that the campaign has seemed to have lost some strength as its recent youtube clip “Transplant the Rainbow” had only 42 views at 1pm 11th March. Not the amazing figures that you would expect from such a large campaign, this would point that their viral video campaign might have been a failure.