Facebook Offers You to Keep up with The Sun?

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Facebook has started pushing out organic messaging to those who engage with shared content in what looks a strong attempt increase the audience of fan pages. Once you like the shared content you are encouraged with a message “Want to see more from The Sun” along with a someone intrusive popup highlighting the “Like Page” button. Looking at the source code it doesn’t appear to be an FB ad but is it a new item just for media partners as we haven’t seen it on other content we liked.