Client training & team upskilling Practical, hands-on training designed to improve digital maturity and build lasting capability — whether you’re an in-house marketing team or an agency looking to level up your team’s skills. With 14 years of experience delivering internal search training across more than 20 countries and a wide range of clients and global brands, David brings real-world depth to every session! It’s not just theory it’s business relevant. My training is never off-the-shelf the sessions are built around your brand, your data, and your team’s current skill level. I ensure to use real examples and internal insights wherever possible to ensure the training has as much relevance as possible to the audience.
Who it’s for
🏢 In-house teams Marketing, content, and digital teams looking to close skill gaps, align on best practices, and reduce dependency on external agencies.
🤝 Agency partners Account managers, strategists, and specialists wanting to sharpen their craft and deliver stronger results for clients.
Topics covered
🔍 SEO best practices Technical foundations, on-page optimisation, crawlability, site structure, and how to brief developers effectively.
📝 Content strategy How to plan, create, and optimise content that ranks and converts — including localisation for global teams.
📊 Google Ads Campaign structure, bidding strategy, quality score, audience targeting, and account auditing — from foundations to advanced optimisation.
Session formats
⏱️ Half day — 1 to 3 hours Focused deep-dive on a single topic or team challenge. Ideal for awareness sessions, tool walkthroughs, or quick capability boosts.
📅 Full day — 3 to 6 hours Broader coverage across a discipline with time for Q&A, practical exercises, and team discussion.
🗓️ Multi-day workshop — 2 to 3 days Comprehensive upskilling across multiple topics. Suitable for teams undergoing significant change, launching new markets, or building capability from the ground up.
How it works
All training material is customised to your business where possible — using your own data, campaigns, and content as live examples. Sessions can be delivered in-person (preferred for engagement) or remotely, and structured for a single team or cross-functional groups.
📩 Get in touch to discuss your team’s needs and we’ll scope the right format together.