presentations

SEMRush Toolbox – Traffic Jet

Webinar presented on the 21st May 2020 on the new SEMrush Traffic Jet platform SEMRush Toolbox – Traffic Jet 21st…

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Better seo reporting and winning over stakeholders

What I have learnt over the last 12+ years of doing SEO inhouse and in agencies I shared today at…

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Maximising Global SEO Performance – Pubcon 2019

International SEO is often done badly as people just rely on Google Translate and don’t consider how they should localise…

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Keywords and content for global SEO – International Search Summit – London 2019

Two of the fundamentals of international search success are keywords and content localisation. Get these right and you’ll be well…

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Worst Presentation Ideas – TIO 2018

Gerry one of the organisers floated the idea of highlighting what things folks should stop doing in presentations. I took…

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Learning from ASO testing at scale

This deck was presented at App Promotion Summit London 2018 covering the topic of what I’ve learnt over the past…

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Data Visualization – Tracking & Reporting Automation – SMXL Milan

Data visualisation is key for marketers who are looking to tell a better story about what they are doing that…

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SEMRush Live Audit – September 2017

Craig Campbell hosted my Live Site Audit session on Thursday 21st September where I used SEMRush to audit 3 sites…

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Mobile SEO – Rise of mobile first

On Wednesday 5th July I spoke at App Promotion Summit Masterclass on the topic of Mobile SEO. I spoke on…

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Automate or DIE! Search Elite 2017

The presentation is not about set and forget SEO activities, but about being more efficient as there a lot of…

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.