hot potato

Data portability finally gets attention

Maybe it’s this year that more open standards are established for some of the key problem areas such as social media and web analytics that makes data ownership more transparent and more angry iTunes users.

David Iwanow is a global digital marketing leader with over 18 years of experience spanning SEO, ASO, paid search, and digital strategy. He co-authored Google Advertising Tools 2nd Edition with O’Reilly and holds a Business Marketing Degree from James Cook University. Over the last 2 years he has been active in AI theory and being hands on to deliver faster and better.

His career has taken him from Melbourne to Amsterdam, London, and beyond — leading SEO and search functions at Marktplaats (eBay Classifieds), Schibsted as Global SEO Manager across 22 classified platforms, Danone overseeing 379 digital properties, and Reckitt as Head of Search for 800+ websites spanning brands including Dettol, Durex, Finish, Nurofen, and Strepsils.

In 2025 he started The Lost Agency started to bring enterprise-grade search strategy to clients as an independent consultant. Understanding the end to end solutions can ensure success for your projects.

David is a passionate advocate for the search marketing community through conferences, events, and interviews with industry leaders.