marketing

Oh Dear @PJExchange email fail

[singlepic id=29 w=500 h=342 float=center] It always makes me feel special to receive this types of personalised emails… Dear {AFFILIATE-NAME},…

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NBC London 2012 FAIL!

In what seems to be another round of NBC screwups around the London 2012 Olympics, it seems that they are…

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Get Google Offers Live in Australia

[singlepic id=21 w=500 h=342 float=center] I noticed today that on a limited number of specific search terms around webhosting that…

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Amazon Homepage Redesign

[singlepic id=13 w=500 h=342 float=center] It seems after a bit of testing back in September 2011, Amazon has finally started…

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YouTube 2012 Refresh?

[singlepic id=11 w=500 h=342 float=center] Has YouTube rolled out another interface update already?

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When cross promotion makes no sense

I understand the importance of growing your business and looking for alternative revenue streams but sometimes I just think business…

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Google Schema Results for Hotels

[singlepic id=9 w=500 h=342 float=center] In what is an interesting development it seems that Google is perfecting it’s automation of…

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SEOmoz URL issues?

[singlepic id=8 w=500 h=342 float=center] This strange URL problem is occurring in Chrome and Firefox in Google.com and Google.com.au, the…

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Qantas website goes down

[singlepic id=7 w=500 h=342 float=center] It seems as part of a relaunch that things aren’t going so smoothly with the…

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Twitter improves Foursquare Tweets

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.