marketing

VirginBlue Rebrand

The rebrand was part of VirginBlue’s move that takes them beyond the cheap and cheerful leisure market into a carrier that aims to appeal to both corporate and leisure market.

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How I missed the Melbourne Cup

If you are trusting a company to do the development of applications ensure they take more than 30 seconds to actually test they function correctly and put your brand reputation in the mud

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RailEasy fails at marketing

Rail Easy sets the bar high for failing to do marketing, breaking SPAM laws, poor quality email marketing, no direction on social media and generally a stumble and fail overall…

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Puma City New York to Fail?

If Puma was interested in getting this campaign viral, they should be using some of their social media assets. When I visited the location a few days ago they had hundreds of tourists taking photos but there was no real information as to what the event was about.

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