What did 2012 Bing Us?

My presentation from February 2013 at Melbourne SEO Meetups on what changed in 2012 and what this means for SEO in 2013

  1. What did 2012 Bing Us?
  2. Quality Content is Key• Always Fact Check Content• Include Data to Backup Points Made• Find Industry/Regional Examples• Use Graphics to Illustrate Points/Insights• Include Quotes from Leaders & Experts• Reduce use of any Jargon• Always spend more time editing & proofinghttp://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-content
  3. Is your process scalable?
  4. Infographic Overload/Overusehttp://ivancash.com/Infographic-of-Infographics
  5. Facebook Cracks down on Fakes83 mil are Fake Accounts (8.7%)45 mil are duplicate23 mil are misclassified14 mil are spam/malicioushttp://www.bbc.co.uk/news/technology-19093078
  6. Avoid High Risk Tactics
  7. FB Mobile outweighs PC users
  8. Ownership of Social Data (Own Website)
  9. Google Has Been Busy• Panda #24 — January 22, 2013• Panda #23 — December 21, 2012• Knowledge Graph Exp — Dec 4, 2012• Panda #22 — November 21, 2012• Panda #21 — November 5, 2012• Page Layout #2 — October 9, 2012• Penguin #3 — October 5, 2012• Aug/Sep 65-Pack — Oct 4, 2012• EMD Update — Sep 27, 2012• Panda #20 — September 27, 2012• Panda 3.9.2 (#19) — September 18, 2012• Panda 3.9.1 (#18) — August 20, 2012• 7-Result SERPs — August 14, 2012• DMCA Penalty — August 10, 2012• June/July 86-Pack — August 10, 2012• Panda 3.9 (#17) — July 24, 2012• Panda 3.8 (#16) — June 25, 2012• Panda 3.7 (#15) — June 8, 2012• May 39-Pack — June 7, 2012• Penguin 1.1 (#2) — May 25, 2012• Knowledge Graph — May 16, 2012• April 52-Pack — May 4, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012• Panda 3.5 (#13) — April 19, 2012• March 50-Pack — April 3, 2012• Panda 3.4 (#12) — March 23, 2012• Panda 3.3 (#11) — Feb 27, 2012• February 40-Pack (2) — Feb 27, 2012• Venice — February 27, 2012• February 17-Pack — Feb 3, 2012• Ads Above The Fold — Jan 19, 2012• Panda 3.2 (#10) — Jan 18, 2012• Search + Your World — Jan 10, 2012• January 30-Pack — Jan 5, 2012
  10. Google Disavow Tool
  11. Google Knowledge Graph
  12. Local Knowledge Graph Carousel
  13. Google Hotel Finder
  14. Google Insurance Comparison
  15. Top 20 Results Cycle Constantly
  16. Bing & Klout Partnership
  17. Bing Webmaster Tools Improves SEO
  18. Stop Dumb Tactics
  19. Forum Spam is Not Link Building
  20. Blog Commenting is not SEO
  21. Trackback Spam is not SEOhttp://www.copyblogger.com/trackback-spam/
  22. Be Smart about Guest Posts
  23. Still focused on US data
  24. Still focused on UK/EU data
  25. AdWords data worth more?
  26. AdWords data worth more?
  27. How Melbourne Has Grown
  28. We finally launched Merchandise