My presentation from February 2013 at Melbourne SEO Meetups on what changed in 2012 and what this means for SEO in 2013
- What did 2012 Bing Us?
- Quality Content is Key• Always Fact Check Content• Include Data to Backup Points Made• Find Industry/Regional Examples• Use Graphics to Illustrate Points/Insights• Include Quotes from Leaders & Experts• Reduce use of any Jargon• Always spend more time editing & proofinghttp://blog.hubspot.com/blog/tabid/6307/bid/34104/8-ways-to-instantly-improve-the-quality-of-your-marketing-content
- Is your process scalable?
- Infographic Overload/Overusehttp://ivancash.com/Infographic-of-Infographics
- Facebook Cracks down on Fakes83 mil are Fake Accounts (8.7%)45 mil are duplicate23 mil are misclassified14 mil are spam/malicioushttp://www.bbc.co.uk/news/technology-19093078
- Avoid High Risk Tactics
- FB Mobile outweighs PC users
- Ownership of Social Data (Own Website)
- Google Has Been Busy• Panda #24 — January 22, 2013• Panda #23 — December 21, 2012• Knowledge Graph Exp — Dec 4, 2012• Panda #22 — November 21, 2012• Panda #21 — November 5, 2012• Page Layout #2 — October 9, 2012• Penguin #3 — October 5, 2012• Aug/Sep 65-Pack — Oct 4, 2012• EMD Update — Sep 27, 2012• Panda #20 — September 27, 2012• Panda 3.9.2 (#19) — September 18, 2012• Panda 3.9.1 (#18) — August 20, 2012• 7-Result SERPs — August 14, 2012• DMCA Penalty — August 10, 2012• June/July 86-Pack — August 10, 2012• Panda 3.9 (#17) — July 24, 2012• Panda 3.8 (#16) — June 25, 2012• Panda 3.7 (#15) — June 8, 2012• May 39-Pack — June 7, 2012• Penguin 1.1 (#2) — May 25, 2012• Knowledge Graph — May 16, 2012• April 52-Pack — May 4, 2012• Panda 3.6 (#14) — April 27, 2012• Penguin — April 24, 2012• Panda 3.5 (#13) — April 19, 2012• March 50-Pack — April 3, 2012• Panda 3.4 (#12) — March 23, 2012• Panda 3.3 (#11) — Feb 27, 2012• February 40-Pack (2) — Feb 27, 2012• Venice — February 27, 2012• February 17-Pack — Feb 3, 2012• Ads Above The Fold — Jan 19, 2012• Panda 3.2 (#10) — Jan 18, 2012• Search + Your World — Jan 10, 2012• January 30-Pack — Jan 5, 2012
- Google Disavow Tool
- Google Knowledge Graph
- Local Knowledge Graph Carousel
- Google Hotel Finder
- Google Insurance Comparison
- Top 20 Results Cycle Constantly
- Bing & Klout Partnership
- Bing Webmaster Tools Improves SEO
- Stop Dumb Tactics
- Forum Spam is Not Link Building
- Blog Commenting is not SEO
- Trackback Spam is not SEOhttp://www.copyblogger.com/trackback-spam/
- Be Smart about Guest Posts
- Still focused on US data
- Still focused on UK/EU data
- AdWords data worth more?
- AdWords data worth more?
- How Melbourne Has Grown
- We finally launched Merchandise