Custom Tracking feature is designed for all advertisers who are using web analytics solutions such as Google Analytics or Omniture and allows them to add a custom tracking parameter so you can track all your URLs in the way that works best for you.
Continue Readingomniture
Webtrends integrates with Marin Software
Webtrends has continued to remain a niche player with only around 1,000 clients or around 1.74% of websites using its web analytics platform
Continue ReadingAdobe flash cash to buy omniture
Based on past Adobe product launches they will release an Omniture Lite that just offers reporting similar to Google Analytics soon.
Continue Reading