Yahoo

Yahoo Clues for SEO

Yahoo has today rolled out an updated to their Buzz platform that put’s it far ahead of Google Trends and…

Continue Reading

Delicious and Altavista cut?

The leak angered Blake Irving enough to take a swipe at both Eric Marcoullier but also Joshua Schachter and threaten the staff member who leaked the screenshot

Continue Reading

Google Funds PPC Agency

Google invests in a PPC agency how does that work and what is Trada anyway?

Continue Reading

Google Games coming via Zynga

Has Google pulled out the cheque book and created the perfect storm with a Zynga deal?

Continue Reading

Your backlinks may vary

I reviewed Google Webmaster Tools, Link: Statment, Yahoo Site Explorer, OpenSite Explorer, Majestic SEO and a Subscription link analysis product.

Continue Reading

How Geocities benefits Yahoo SEO

The following 8 yahoo properties receive a large search boost because of the strength of the Geocities domain.

Continue Reading

Yahoo linking online to offline with Nectar

The concept seems easy enough as Nectar’s database will link in with Yahoo’s behavioural advertising system powering its content network.

Continue Reading

Google Patents the Future of Advertising

So lets review the new patents and which products would they offer the most likely fit and benefit to and even how they could further expand the product to be a category killer.

Continue Reading

Yahoo patents video CAPTCHA

Yahoo is not happy that text CAPTCHA is hard enough so they filed a patent for video CAPTCHA

Continue Reading

Yahoo Advertising Values

Instead of trying to fight the move towards other platforms, Yahoo has moved to make integration easier for its 300+ million users.

Continue Reading

David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.