Australia Day – Barbie Girl

Disclosure the following song is kinda annoying and stupid enough it could go viral with a bit more marketing and exposure….

The background on the song is that Barbie Girl is an interesting viral marketing campaign to promote the consumption of Lamb. The music clip has accepted the challenge of taking a really annoying song and make it even more annoying.

I must admit that the campaign does what it is created for…being terrible enough not to be taking seriously of offend consumers and bad enough that people are willing to share and discuss the video on social media. Sam Kekovich is focused on expanding his “Chop Culture” and the play on the Australian abbreviation for Barbarque “Barbie”…so throw another rack on the barbie…

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