Facebook rolls out a massive update to the dashboard but it seems more than a few things were left off the first release, so can we expect more?
Facebook has drastically improved their insights platform for businesses using Facebook Fanpages, starting with a top level dashboard view that allows for a top level view across all the Fanpages that you manage. The biggest change you will notice that the platform has dropped the reference to “fans” and replaced them with “users”, and they now offer a standard monthly or daily view for insights. You cannot currently adjust the date range shown or cannot seek weekly stats which would be more useful than days as they are less prone to erratic spikes.
You can also see that Facebook has also starting offering Insights for your domain, which starts to build the platform for a more detailed understanding about Facebook’s value to your website traffic and can deliver results and detail not available in most other web analytics tools. The information and insight will likely not be as detailed as java script based tracking scripts but it is a sign of where Facebook might be taking its platform, so Google Analytics stay tuned….
The tracking authorisation works similar to Google Webmaster Tools or Bing Webmaster Tools, by using a simple META tag added to your site, individual page, application or potentially your personal profile page. It can be linked to your personal account or your Fanpage as I have done above. The code was just added today so as you can see from the screenshot below no data has yet been captured and it will take up to 24 hours to process and display.
Repeated point its not real-time
The insight data is still not real-time which may present some issues for larger advertisers who have to rely on real time data to feed back to decision makers. The Facebook insights data is aggregated on a daily basis and is usually made available within 24 hours after a full day has been completed.
- Application Directory
- Applications Dashboard – Friends’ Applications (labeled section)
- Applications Dashboard – Friends’ Recent Activity (labeled section
- Applications Dashboard – Your Applications (labeled section)
- Bookmark (Application bookmark)
- Games Dashboard – Friends’ Games (labeled section)
- Games Dashboard – Friends’ Recent Activity (labeled section)
- Games Dashboard – Your Games (labeled section)
- Stream (News Feed)
- Suggestions (Facebook suggestions to users)
- Requests (User to user suggestion)
- Search (Facebook search bar at the top of the page)
- Application Tab
- Fan Page (Like button at top of fan page)
- User Profile Page (Fan links from another users’ profile page)
- Fan Box (“Like Box” social plugin)
- Ads (Facebook advertising)
15 Replies to “Facebook Insights Update”
Sure, the new insights are helpful. But suddenly, my employer’s page no longer has access to the full run of insights. The page is by design not connected to a personal profile page, which is what I am now prompted to do when I click “see all” on the Insights.
This is frustrating, as those insights were quite useful. Any thoughts?
It could be the case that they have been removed as admin user by who ever created the page, have you tried lodging a support request or check out some of these links in Facebook help center. Hope that helps and thanks for dropping by.
Thanks for the great article. I agree with the improvements, but also the inhibiting changes: lack of export facility and inability to change the time frame. I have 2 questions you might be able to shed light on:
– do you know why post quality has been removed?
– how did you activate the list of recent posts? Your text “Facebook Reporting – Interactions
The reporting dashboard now includes recent posts, when they were posted, how many impressions they gathered and was there any feedback from the users.” is followed by an image with a list of posts. I can’t figure out how you displayed this.
Thank you for the detailed comment, I know some features get progressively added as your Fanbase numbers expand, i will try and answer the questions in order. There is a save/print icon for the graphs but if you are using a bid management plaform or social media monitoring tool you should be able to export the data via API into a common dashboard outside of Facebook. The only thing I could think is to use the old page insights to view the different time frames.
I would assume the post quality has been removed because it was an unreliable metric, too easily would spike up and down, the feedback is a much more consistent metric.
I can see the list of recent posts under the “interactions” link and there is a table that sits in the middle of the screen, its visible on all my Fanpages that have over 200 fans, but it might also require some fans to engage with your content initially.
I hope that helps
Does the Like Sources track individual Like buttons on specific websites, or does it just say X likes came from a Like button somewhere?
Thank you for the comment it does provide a bit more data such as the “Like” came from my Facebook Fanpage or was from a visitor from this blog, but its fairly simple most of the data is hidden and needs an API to extract it so it provides more value.
But for more detail you need to look at a web analytics package that intergrates to the data and can also export the analytics by the Facebook API. I did a post last week on Webtrends & Marin Software that is a way to do it that is a bit more advanced or look at other platforms like SocialEYE which i covered in the post Social Media ROI. There are dozens of other platforms that can get the data you need but mostly its going to be of most value if you are accessing the Facebook insights via API.
I hope that helps.
I know a few friends have suggested my fan page to all there friends. I’m curious if I have to approve these suggestions? And on my insights it says I have 3 requests for like Sources… I’m curious as to what that is?
The wonderful thing about Fan pages is that you fans can share and promote it among their friends and you don’t need to approve them. Groups can be different as you can require confirmation before members are allowed to join which makes it much harder to grow your audience organically.
If you move your mouse over the ? next to like sources you will see this short blurb “Users can like your Page in many different places…”
The types of like sources can be from
Suggested to friends
Thanks for your help, especially with your definitions of “like” sources. I scoured the entire FB Help desk, and couldn’t find this information. And here it is!
Hi anyone know what “other” means in the Like Sources?
Thanks for the article. Very insightful. I’m actually looking for the exact same information as Andrea. 60% of our likes come from the category “other” so if news feed, fan page, and embedded like buttons are already included in the other categories I’m curious what this category could include?
Sorry to say i think its a collection of data that Facebook has decided not to disclose or unable to define it yet. I would assume it could be a combination of News Feed, Facebook Apps like RSS feeders and maybe offsite actions. I can’t break it out within the Facebook interface you need to look at a solution like Omniture or WebTrends to do that.
I have found that when running Facebook Ads that a majority of them appear to be showing as “other” in the insights dashboard but best action is to export the data as you get more details.
I have seen the following in my insights dashboard
When I export the data I get some other sources of fans
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