failure

Amazon.com working issues?

Amazon appears to be having issues but only on specific domains, could it be related to Wikileaks or just busy Christmas shopping?

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How I missed the Melbourne Cup

If you are trusting a company to do the development of applications ensure they take more than 30 seconds to actually test they function correctly and put your brand reputation in the mud

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Shipito website issues

So next time you are working in customer service and get an email with an error or problem on your website, take the time to thank the person for reporting it and pass it onto your web developers, don’t advise them they are wrong and it’s not their job to explain what is wrong and place doubt in the accuracy of their issue they discovered.

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Fox.com fails SEO

Fox.com forgot the importance of Google search traffic with bad implementation using 302s and meta-refreshes and they really should start using 301s

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SMH publishes garbage article on seo

These types of articles help me understand why Australian businesses are struggling with SEO, its the garbage they read online.

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Facebook Places fails

Facebook Places is a half-baked attempt at competing with Google Places and FourSquare and a success at violation your personal privacy….

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RailEasy fails at marketing

Rail Easy sets the bar high for failing to do marketing, breaking SPAM laws, poor quality email marketing, no direction on social media and generally a stumble and fail overall…

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AdAge Power 150 fails

Could it be that as much as 1 in 5 sites listed in AdAge Power 150 should not be there?

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Bonobos fails Facebook Father’s day promotion

Come on guys Father’s Day in your target market of USA was last weekend, why are you still running campaigns?

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.