Consumers don’t always want change especially when its forced on them for the benefit of marketing departments and not making the brand part of their lives…..
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Corona Beach Party @ Times Square Failed
There was a very weak link between offline activities at Times Square, via PR channels and a complete miss on the online activities.
Continue ReadingDoes business still value privacy online
It seems that invasion of consumers rights and privacy seems to be the thing that business seems to very well lately, with increasing levels of disregard for commercial transparency and a focus on business and not privacy…
Continue ReadingGoogle AdWords fails offline signups
Google AdWords is now offering offline signup via phone to create a new account but its not really ground breaking attempt at reaching the offline market…
Continue ReadingMake Facebook your homepage
Facebook wants to be your homepage and only friend…..
Continue ReadingNRMA limits online insurance quotes
shows the reasons that I did not contact NRMA, my agency is based in the state of Queensland so I did not proceed with the quote process because Queensland was not an option….
Continue ReadingDiesel fails email marketing
So by running an ineffective email campaign they have turned a consumer evanglists into a toxic consumer and we all understand the power of word of mouth….
Continue ReadingIs Google selling sponsored banners inside AdSense?
Is this cross-promotion just a bug in the adsense system that is giving massive exposure to a few of Google’s heavy advertisers?
Continue ReadingMarriott Hotels fail to grasp search
So it is amazing that since we started researching this article 2 weeks ago it appears to have the same issues causing problems for them to attract any new guests.
Continue ReadingTravel Agents don’t target cheap flights
Recently a leading UK travel site Flyglobespan.com went bust stranding thousands of passengers throughout Europe, which I would have assumed would…
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