search industry

Conversion Conference London Keynotes

The Conversion Conference London 2012 takes place on 27-28 November at The Business Design Centre, London.

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SEO Desktop Tools

some amazing updates to their platform since I previously reviewed it back in April 2010, but the biggest change has been the move to the new interface which has increased some functionality but also streamlined some work processes

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Yahoo Clues for SEO

Yahoo has today rolled out an updated to their Buzz platform that put’s it far ahead of Google Trends and…

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Social Search Impacts

54% of the population of Australia is likely not able to take advantage of the new Bing/Google social search products even once it’s released here

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Apture Helps with Highlights

Once you have highlighted the phrase you can get information from Wikipedia, YouTube, Google Images and Twitter.

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Bing Auto SERPs

The auto data is more searchable and the usability has also been greatly improved with a much lighter and quicker loading interface than the old Autos.MSN.com portal

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Trunk.ly – Link Engine

Trunk.ly has created what I term as a “Link Engine” where you are able to make all the links you have shared socially to be search friendly…

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Reading Level Filter

Google search results now make it possible to understand the reading level of your content and how it scales from basic to advanced levels….

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Google Instant Censors

Google Instant is both retraining what users search for and how they find information, but the big issue is that censorship seems to play a larger role than many would like

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Fox.com fails SEO

Fox.com forgot the importance of Google search traffic with bad implementation using 302s and meta-refreshes and they really should start using 301s

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.