web marketing

Search Engine Tools

Caphyon have developed two desktop applications are designed to make web marketing easy for both clients and marketers to run successful campaigns

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NRMA limits online insurance quotes

shows the reasons that I did not contact NRMA, my agency is based in the state of Queensland so I did not proceed with the quote process because Queensland was not an option….

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Campaign optimisation tips for Christmas

The Christmas downturn also presents a massive opportunity for savvy business to use this time to review their existing campaigns with a more in-depth online marketing audit

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YouTube Video Ads

Recently YouTube has shown the potential to offer multiple response options for advertisers interactive videos using the overlays linked to other videos.

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Ebay replaced failed dealership model?

General Motors is no longer the leading auto brand within the USA, so a move towards online sales with eBay may show they have nothing to loose?

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Microsoft sells up grilled Razorfish

Razorfish is a very successful digital marketing agencies which in 2008 alone winning over 75 creative awards now part of Publicis Groupe

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Try Yahoo! Search Marketing for FREE

Yahoo! Search Marketing brings the BIG BANG offer which offers a 3 month campaign to a maximum value of $150 FREE!

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Universal Music Gets Online iTunes Sponsored YouTube

Easily share the official Universal YouTube tracks on Facebook, show fan support on Myspace or Tweet it out to friends legally…

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.