Updated Bing Webmaster Tools

Bing refines it webmaster tools to be better than Google and improves the transparency of Bing.com for marketers and businesses

Bing Webmaster LogoFollowing on from Google Webmaster Tools update, the team over at Bing have been busy and have finally taken the wraps of a vastly improved Bing Webmaster Tools. The official Bing blog states that the platform was rebuilt following feedback and all the updates were based on the webmaster and seo community feedback which called for more transparency on Bing. The platform also offers a hint of further updates coming in the following months which will likely add or adapt many of the Yahoo Site Explorer functionality. There has been much concern that much of the functionality that Yahoo offers maybe lost to webmasters so its great to see such a large improvement in the Bing search tools.

The new Bing webmaster tools offer more data on how Bing crawls and indexes your sites, what content is contained in the Bing index and guidance to help you optimise your sites for Bing.
The new Bing Webmaster tools provides a more intuitive experience focused on 3 areas key for search.
  1. Crawl
  2. Index
  3. Traffic
Bing Webmaster Sites Dashboard
The top level view shows a master list of all the sites you have verified in your Bing webmaster console, it shows an overview of clicks, impressions, pages indexed and pages crawled.  The other cool feature is it shows the percentage of change and an easy colour coded arrow to show if the change was positive or negative which makes it easy to spot problems or issues when you have a large number of sites.
Bing Webmaster Sites
Bing Webmaster Dashboard
The drill down into an individual site shows the current status of your site in Bing and the recent trends of your website’s activity within Bing search results
Bing Sites Dashboard
Bing Crawl & Index Summary
The top level view shows you a summary of pages crawled, pages with crawl errors, pages indexed and impressions and clicks. You can drill down into each of these section to see more details and information.
Bing Crawl Summary
Bing Crawl Summary Details
The crawl summary shows upto 6 months of crawl data so you can learn more about any issues that the Bingbot might have had while crawling your website.
Bing Crawl Summary DetailsBing Index Summary
You can explore your site’s directory and pages contained in the Bing index.
Bing Index Summary
Bing Traffic Summary
Similar to the recent Google Webmaster tools update, but much better as Bing offers upto 6 months of traffic data so you can track search query performance over time.
Bing Traffic Summary
Bing Search Queries
Bing also offers details around what keywords are showing in Bing search results, how many impressions they are getting along with clicks and average click-thru-rate from search results to your website.
Bing Search Queries
All Bing webmaster accounts get it!
The great point is that all the Bing webmaster accounts have been automatically upgraded to the new interface, no beta requests no delays just wonderful fresh interface ready to explore today.
Bing webmaster tools supports Chrome
The other point is that the whole platform runs perfectly in Google’s Chrome Browser which is what was used to generate all the images shown in this post.
Bing offers transparency
The more comprehensive and refined view from Bing gives the webmaster and seo community more transparency around whats contained in the Bing index, and i’m excited to see what new tools are going to be rolled out next.  This webmaster re-development seeks to improve transparency to help marketers and business make better decisions and offers more control over your sites in Bing. So I advise that you use Bing webmaster tools today! If you haven’t verified your website in Bing yet, do it now and start to explore how you can get more traffic from Bing, the interface is free to use and offers some wonderful insights into your seo.

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