Google has now enabled iTunes and Android apps to be shown in a specific niche of search queries, but is it the start of something bigger?
Google mobile app search not logical
It would make sense to have the mobile apps show for locational based queries such as “restaurants”, but it would likely be something that would be tailored more towards sponsored links where you can click to download Yelp, Urbanspoon or NYTimes Scoop direct to your mobile device. If I did a search for restaurants and was offered a link to download relevant mobile apps to make my search quicker and easier I would see that as a better match that having to change my search patterns to include “download restaurants” or “restaurants apps”, otherwise I would just goto iTunes….
I would be interested to see if you have had a chance to test the new Google mobile search for apps and if you found anything interesting that wasn’t covered in this post or maybe more useful that should be made public about how it can help developers or consumers get more from mobile apps. But its something that is likely going to complicate the marketing for apps developers and only leave Google with a bigger control of your mobile search.