interview

Interview with Dan Petrovic on Google+

It was great to see an Australian marketer was speaking at SMX Munich 2014 and it was even better to…

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Interview with Brad Geddes on SEA

With SMX Munich just around the corner I reached out to successful and well known AdWords speaker and trainer Brad…

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Interview with Rand Fishkin

I reached out to Rand for an email interview when I found out that he was speaking at SMX Munich…

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Interview with Marcus Tandler

Having just seen Marcus Tandler present at Friends of Search Amsterdam 2014 a few weeks ago with SMX Munich at…

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Interview with Geno Prussakov on Affiliate Management

Just in time heading into AM Days San Francisco that is happening on the 19th-20th March 2014, I was able…

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Interview with Cristian Miculi about AM Days

Cristian is the first speaker interviewed leading upto Affiliate Management Days London 2014, he lives and breathes affiliate marketing working…

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Interview with Danny Sullivan

To kick off the series of interviews leading up to SMX London 2014, I started with the extremely busy and…

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Interview with Joe Leech about Conversion Conference

Joe Leech is the next speaker in interview series leading up to Conversion Conference London 2013. Joe is the User…

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Interview with Stuart McMillan about Conversion Conference

Stuart is the next speaker interviewed leading up to Conversion Conference and he lives and breathes eCommerce with his role…

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Interview with Oliver Paton about Conversion Conference

The next speaker to be interviewed as part of the series leading up to Conversion Conference London 2013 is Oliver…

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.