Cranberry Benefits Awkward Video Sketch

Cranberry Juice BenefitsOcean Spray tries the viral approach with a trying too hard sketch between their CEO Randy Papadellis and two cranberry farmers as part of their pushback around discussions that Cranberry juice being full of sugar. The video shows below the painful conversation about the health benefits of their product. The key call to action is driven home to hard to sign their cranberry petition and just misses the mark on getting their message across as it just doesn’t feel natural.

Take a few minutes to watch the video below and see if you feel the video is a little cringe worthy and the sketch could have been done a bit better and sell a little less harder.

Disclosure: I love Cranberry juice way too much but not this video…