travel

Qantas destroy’s tourism by grounding all flights

In a single statement Alan Joyce has managed to remind it’s shareholders they just approved his $5 million pay packet by destroying their investments…

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Concur buys TripIt

With the additional benefits offered via TripIT Pro and with 3 growing income streams it makes sense why Concur acquired them for upto $120 million

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Do Hotel sites get PPC?

So the travel industry has some of the thinest margins but why do they appear to be just buying traffic for the sake of it?

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NRMA limits online insurance quotes

shows the reasons that I did not contact NRMA, my agency is based in the state of Queensland so I did not proceed with the quote process because Queensland was not an option….

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Travel can fail online without an Agent’s licence

Without travel insurance you have to depend on travel compensation fund, but you may not always be covered…

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Travel Agents don’t target cheap flights

Recently a leading UK travel site Flyglobespan.com went bust stranding thousands of passengers throughout Europe, which I would have assumed would…

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.