web marketing

Conversion Conference London Keynotes

The Conversion Conference London 2012 takes place on 27-28 November at The Business Design Centre, London.

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Bonobos fails Facebook Father’s day promotion

Come on guys Father’s Day in your target market of USA was last weekend, why are you still running campaigns?

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My Coke fails to reward sponsors

Some basic elements were ignored in their current MyCoke Rewards promotions which they are also using AdWords to buy traffic to increase its audience, but are their promotional partners getting a full benefit?

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Campaign optimisation tips for Christmas

The Christmas downturn also presents a massive opportunity for savvy business to use this time to review their existing campaigns with a more in-depth online marketing audit

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WalMart fails to understand online marketing

Toys R Us appear to be well ahead of Walmart.com in the market to capture a bulk of the profitable online toy market as it stumbles and fails online marketing….

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Google Apps Campaign

Day #1: Just heard about going Google. I want to know more….

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YouTube Video Ads

Recently YouTube has shown the potential to offer multiple response options for advertisers interactive videos using the overlays linked to other videos.

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.