David Iwanow - This is the real me

Attempted hacks to this website

I thought it would be interesting to start to dissect the attempts that are made to hack into this blog,…

Continue Reading

NFT Optimisation

Do you want to jump on the bandwagon but not sure if you are going to pick the correct NFT?…

Continue Reading

How to migrate away from Slideshare.net

Step 1 – Save slideshare presentation thumbnail image which will be your article featured image on WordPress Step 2 –…

Continue Reading

Predictive Analytics World Berlin

Coronavirus has shown the importance of great data insights to businesses if you want to continue to grow sales and…

Continue Reading

AuthorityLabs API

The AuthorityLabs API is now known as Traject Data’s SEO API. Traject Data’s SEO API makes it easy to track…

Continue Reading

MajesticSEO

Just a reminder that MajesticSEO has rebranded Majestic back in October 2014, please stop referring to MajesticSEO it’s now just…

Continue Reading

SEMRush Toolbox – Traffic Jet

Webinar presented on the 21st May 2020 on the new SEMrush Traffic Jet platform SEMRush Toolbox – Traffic Jet 21st…

Continue Reading

Better seo reporting and winning over stakeholders

What I have learnt over the last 12+ years of doing SEO inhouse and in agencies I shared today at…

Continue Reading

Maximising Global SEO Performance – Pubcon 2019

International SEO is often done badly as people just rely on Google Translate and don’t consider how they should localise…

Continue Reading

David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.