Public Relations

Employ Adam Billboard Campaign

Adam Pacitti has taken an interesting proactive response in a last ditch effort to get a job in the hyper…

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Cranberry Benefits Awkward Video Sketch

Ocean Spray tries the viral approach with a trying too hard sketch between their CEO Randy Papadellis and two cranberry…

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TJ Maxx benefits with iPad discount

TJ Maxx has just thrown more fuel on the fire around the rumour that they were going to offer a $100 discount of iPads leading upto the annual US Black Friday sales which start this week.

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Shipito website issues

So next time you are working in customer service and get an email with an error or problem on your website, take the time to thank the person for reporting it and pass it onto your web developers, don’t advise them they are wrong and it’s not their job to explain what is wrong and place doubt in the accuracy of their issue they discovered.

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Fox.com fails SEO

Fox.com forgot the importance of Google search traffic with bad implementation using 302s and meta-refreshes and they really should start using 301s

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GM fails with Chevy

Consumers don’t always want change especially when its forced on them for the benefit of marketing departments and not making the brand part of their lives…..

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Corona Beach Party @ Times Square Failed

There was a very weak link between offline activities at Times Square, via PR channels and a complete miss on the online activities.

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Does business still value privacy online

It seems that invasion of consumers rights and privacy seems to be the thing that business seems to very well lately, with increasing levels of disregard for commercial transparency and a focus on business and not privacy…

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Travel can fail online without an Agent’s licence

Without travel insurance you have to depend on travel compensation fund, but you may not always be covered…

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.