The Conversion Conference London 2012 takes place on 27-28 November at The Business Design Centre, London.
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Anti-Drugs Timeline
Today I discovered what I think has potentially have to be one of the most ingenious social media campaigns I’ve seen…
Continue ReadingAdWords rematched keywords
The guest post from Anthony Contoleon takes a bit of time to step back and look at how you are using negative keywords and how you could be using them better.
Continue ReadingOnline discounts to flooded residents
FloodDiscounts.com.au lists companies that are offering discounts to flooded residents and businesses to help them get back on their feet. Listings are completely free!!
Continue ReadingDo Hotel sites get PPC?
So the travel industry has some of the thinest margins but why do they appear to be just buying traffic for the sake of it?
Continue ReadingAdAge Power 150 fails
Could it be that as much as 1 in 5 sites listed in AdAge Power 150 should not be there?
Continue ReadingBonobos fails Facebook Father’s day promotion
Come on guys Father’s Day in your target market of USA was last weekend, why are you still running campaigns?
Continue ReadingPuma City New York to Fail?
If Puma was interested in getting this campaign viral, they should be using some of their social media assets. When I visited the location a few days ago they had hundreds of tourists taking photos but there was no real information as to what the event was about.
Continue ReadingMy Coke fails to reward sponsors
Some basic elements were ignored in their current MyCoke Rewards promotions which they are also using AdWords to buy traffic to increase its audience, but are their promotional partners getting a full benefit?
Continue ReadingBayer consolidates marketing with Omnicom Group and WPP
The task is massive as even from just the online perspective of the number of agencies who currently handle search optimisation, social media, web analytics, link building, domains and web hosting is more than a mammoth effort to be centralised and even get reviewed.
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