Puma City New York to Fail?

If Puma was interested in getting this campaign viral, they should be using some of their social media assets. When I visited the location a few days ago they had hundreds of tourists taking photos but there was no real information as to what the event was about.

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My Coke fails to reward sponsors

Some basic elements were ignored in their current MyCoke Rewards promotions which they are also using AdWords to buy traffic to increase its audience, but are their promotional partners getting a full benefit?

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