There was a very weak link between offline activities at Times Square, via PR channels and a complete miss on the online activities.
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Does business still value privacy online
It seems that invasion of consumers rights and privacy seems to be the thing that business seems to very well lately, with increasing levels of disregard for commercial transparency and a focus on business and not privacy…
Continue ReadingGoogle AdWords fails offline signups
Google AdWords is now offering offline signup via phone to create a new account but its not really ground breaking attempt at reaching the offline market…
Continue ReadingMake Facebook your homepage
Facebook wants to be your homepage and only friend…..
Continue ReadingNRMA limits online insurance quotes
shows the reasons that I did not contact NRMA, my agency is based in the state of Queensland so I did not proceed with the quote process because Queensland was not an option….
Continue ReadingTravel can fail online without an Agent’s licence
Without travel insurance you have to depend on travel compensation fund, but you may not always be covered…
Continue ReadingPay Per Click Advertising Xmas Failures
Where this campaign fails is that it is the 27th December and you can clearly see that the campaign ends on the 23rd December 2009.
Continue ReadingWalMart fails to understand online marketing
Toys R Us appear to be well ahead of Walmart.com in the market to capture a bulk of the profitable online toy market as it stumbles and fails online marketing….
Continue ReadingVirginBlue fails Marketing with Velocity Gold Upgrade
Friday the 13th failure! Some members have been advised of an upgrade that they are ineligible for…
Continue ReadingEvent Cinemas fail to understand Search
Event Cinemas is now the sole online brand which seems to conflict with their offline marketing
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