If Puma was interested in getting this campaign viral, they should be using some of their social media assets. When I visited the location a few days ago they had hundreds of tourists taking photos but there was no real information as to what the event was about.
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Corona Beach Party @ Times Square Failed
There was a very weak link between offline activities at Times Square, via PR channels and a complete miss on the online activities.
Continue ReadingVirginBlue fails Marketing with Velocity Gold Upgrade
Friday the 13th failure! Some members have been advised of an upgrade that they are ineligible for…
Continue ReadingAT&T video fails at Social Media
AT&T fail to reach their audience using social media as they failed to tailor the message to the audience
Continue ReadingEric Schmidt Resigns from Apple
Apple today announced that Eric Schmidt, CEO of Google, is resigning from Apple’s Board of Directors
Continue ReadingNike fails PR lessons
It seems that the Nike team has been working to ensure what could have been a small PR issue turns into a frontpage disaster story.
Continue ReadingGeneral Motors fails using only email marketing
GM working to save a brand by running email marketing in a silo, without the support of a social media campaign, seems to be a campaign that is doomed to fail.
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