link building

PR Spam Still Present in Lasik

I was looking for some specific eye surgery related news content in Google but I was shocked to see how…

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SEO Desktop Tools

some amazing updates to their platform since I previously reviewed it back in April 2010, but the biggest change has been the move to the new interface which has increased some functionality but also streamlined some work processes

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Scribe Makes SEO Simple

One of the recent developments following the Google panda update seemed to shift the value away from shitty low quality…

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Text Link Ads are back!

Is all forgiven are we all just friends again?

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Blog Spam works

The CTR for spam comments is actually fairly high, but where does that place your website or company in the ethical battle for a long term digital strategy?

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Your backlinks may vary

I reviewed Google Webmaster Tools, Link: Statment, Yahoo Site Explorer, OpenSite Explorer, Majestic SEO and a Subscription link analysis product.

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Alcon does better at seo

The solution is to make sure consumers/doctors can easily find your products when using generic terms such as dry eyes instead of product names like Systane

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Search Engine Tools

Caphyon have developed two desktop applications are designed to make web marketing easy for both clients and marketers to run successful campaigns

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GeoCities is closing

GEOCITIES IS CLOSING ON OCTOBER 26, 2009 and New GeoCities accounts are no longer available.

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.