marketing

Top Xmas Toys

Based on the top selling items they are missing the “zhu zhu pets” audience and many of the other items listed on their competitors websites as popular selling products.

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Verizon’s droid marketing campaign

This is just for the US market which demonstrates how seriously they want to win marketshare off the Apple iPhone.

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Microsoft sells up grilled Razorfish

Razorfish is a very successful digital marketing agencies which in 2008 alone winning over 75 creative awards now part of Publicis Groupe

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Cummins Nitro wins 3rd Grand Prix @ Cannes

“Best Job in the World” campaign ended the campaign with media coverage of over $Us100 million from an initial campaign budget of $US1.2 million

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Boost your conversions with ClickTale Analytics

8 tips from ClickTale use them to help your website conversion rates and give a analytics product such as ClickTale for FREE!

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Google’s Marketing Cycle helps Business

Google has started to work to help SME business use their AdWords systems with a fun “worst case” case study pet stick.

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.