Web Analytics

Google Analytics Pivot Tables

The benefit of Pivot Tables are they allow you to summarise hundreds of thousands rows of data in seconds.

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Google Analytics Advanced Filter

The new feature is useful for when you are searching for particular data or keywords displayed in the report but need to find this quickly before using long term solutions such as setting up advanced segmentation.

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SLI Systems improve ‘No Results’

SLI Systems advise that based on their experience around 10% of all searches on your website return a “No results” page.

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Reverse goal path report will be going away?

This post will help explain the benefit of the Reverse Goal Path report and why it will be missed by many web analytics professionals such as The Lost Agency.

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Boost your conversions with ClickTale Analytics

8 tips from ClickTale use them to help your website conversion rates and give a analytics product such as ClickTale for FREE!

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Google Analytics API

Google Analytics team has finally annouced that the Google Analytics Data Export API is now in public beta and available to all users.

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Web Analytics Rumours

This list is a new post that makes public the rumours around if particular companies or industries are planning on…

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Get the most out of Google Analytics

Google Analytics has a variety of features that can help you explore and understand your data. But with so many…

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Google Analytics goes Enterprise

Here some of the benefits to using the new ga.js code. Faster, smaller source file Automatic detection of HTTPS Increased…

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Get rid of performance based advertising…?

FutureNow released a new post related to the Internet Advertising Bureau, read the original and this is my response to…

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David has previously co-published Google Advertising Tools 2nd Edition with O’Reilly and regularly writes for several industry blogs such as: Search Engine Journal, Flippa, Marketing.com.au, MarketingMag, DynamicBusiness, SEOmoz (now MOZ), Technorati, and Search News Central. His educational background includes a Business Marketing Diploma and a Business Marketing Degree from James Cook University for good measure.
He started out in this industry in 2008 under The Lost Agency as a search analyst, since I started back then have worked with several leading web development companies and several global marketing agencies such as Next Digital & Amnesia Razorfish. I’ve worked across projects focused on Google AdWords, Google Analytics, WebTrends, Facebook Advertising, Twitter Campaigns, Social Media Strategies, SEO Audits, SEO Technical Projects, ASO, Content Marketing, Link Building Projects and digital marketing strategies.

I need to write more content on Davidiwanow.com which is my main site but also can be found writing for several industry blogs when I get a good topic and some headspace to write a decent post. I also love promoting conferences and events and did a number of interviews with industry leaders in the past. After leaving Melbourne in 2013 I spent almost 3 years in Amsterdam working for Marktplaats which was part of ebay classifieds group and 2dehands.be and 2ememain.be which is the largest free classifieds site in Belgium. I spent a few years in London working at a SEO agency BlueGlass but needed more of a challenge so moved to Schibsted as SEO Manager for Global Deployments where I was promoted to Global SEO Manager looking after SEO & ASO across 22 leading classified websites. In 2019 I made a decision to return to The Netherlands with Danone as their Global Search & Traffic manager looking after their 379 digital properties. During Covid in 2021 I had the opportunity to move to Reckitt as Head of Search where I’m currently based looking after both paid and organic strategy for 800+ websites for brands such as Dettol, Lysol, Durex, Finish, Vanish, Nurofen, Gaviscon, Enfamil, Strepsils & Dobendan.